Let them all eat cake: Providing VIP services without the cost of exclusion for non-VIP customers
| Autor: | Fombelle, Paul W., Sirianni, Nancy J., Goldstein, Noah J., Cialdini, Robert B. |
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| Zdroj: | In Journal of Business Research September 2015 68(9):1987-1996 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect