Humorous advertising that travels: A review and call for research
| Autor: | Crawford, Heather J., Gregory, Gary D. |
|---|---|
| Zdroj: | In Journal of Business Research March 2015 68(3):569-577 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Crawford, Heather J., Gregory, Gary D. |
|---|---|
| Zdroj: | In Journal of Business Research March 2015 68(3):569-577 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect