Brand typicality and distant novel extension acceptance: How risk-reduction counters low category fit
| Autor: | Goedertier, Frank, Dawar, Niraj, Geuens, Maggie, Weijters, Bert |
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| Zdroj: | In Journal of Business Research January 2015 68(1):157-165 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect