The moderating effect of individual level collectivist values on brand loyalty
| Autor: | Mattison Thompson, Frauke, Newman, Alex, Liu, Martin |
|---|---|
| Zdroj: | In Journal of Business Research November 2014 67(11):2437-2446 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Mattison Thompson, Frauke, Newman, Alex, Liu, Martin |
|---|---|
| Zdroj: | In Journal of Business Research November 2014 67(11):2437-2446 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect