Social media technology usage and customer relationship performance: A capabilities-based examination of social CRM
| Autor: | Trainor, Kevin J., Andzulis, James (Mick), Rapp, Adam, Agnihotri, Raj |
|---|---|
| Zdroj: | In Journal of Business Research June 2014 67(6):1201-1208 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect