Communicating responsibility-practicing irresponsibility in CSR advertisements
| Autor: | Perks, Keith J., Farache, Francisca, Shukla, Paurav, Berry, Aidan |
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| Zdroj: | In Journal of Business Research October 2013 66(10):1881-1888 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect