On the road to addiction: The facilitative and preventive roles of marketing cues
| Autor: | Martin, Ingrid M., Kamins, Michael A., Pirouz, Dante M., Davis, Scott W., Haws, Kelly L., Mirabito, Ann M., Mukherjee, Sayantani, Rapp, Justine M., Grover, Aditi |
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| Zdroj: | In Journal of Business Research August 2013 66(8):1219-1226 |
| Databáze: | ScienceDirect |
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