Branding beyond prejudice: Navigating multicultural marketplaces for consumer well-being
| Autor: | Kipnis, Eva, Broderick, Amanda J., Demangeot, Catherine, Adkins, Natalie Ross, Ferguson, Nakeisha S., Henderson, Geraldine Rosa, Johnson, Guillaume, Mandiberg, James M., Mueller, Rene Dentiste, Pullig, Chris, Roy, Abhijit, Zúñiga, Miguel Angel |
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| Zdroj: | In Journal of Business Research August 2013 66(8):1186-1194 |
| Databáze: | ScienceDirect |
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