Does marketing research suffer from methods myopia?
| Autor: | Davis, Donna F., Golicic, Susan L., Boerstler, Courtney N., Choi, Sunny, Oh, Hanmo |
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| Zdroj: | In Journal of Business Research September 2013 66(9):1245-1250 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect