Motivating purchase of private brands: Effects of store image, product signatureness, and quality variation
| Autor: | Bao, Yongchuan, Bao, Yeqing, Sheng, Shibin |
|---|---|
| Zdroj: | In Journal of Business Research 2011 64(2):220-226 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect