Viral marketing: Motivations to forward online content
| Autor: | Ho, Jason Y.C., Dempsey, Melanie |
|---|---|
| Zdroj: | In Journal of Business Research 2010 63(9):1000-1006 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Ho, Jason Y.C., Dempsey, Melanie |
|---|---|
| Zdroj: | In Journal of Business Research 2010 63(9):1000-1006 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect