Interacting contributions of different departments to brand success
| Autor: | de Chernatony, Leslie, Cottam (née Drury), Susan |
|---|---|
| Zdroj: | In Journal of Business Research 2009 62(3):297-304 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | de Chernatony, Leslie, Cottam (née Drury), Susan |
|---|---|
| Zdroj: | In Journal of Business Research 2009 62(3):297-304 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect