Rest in peace? Brand-induced mortality salience and consumer behavior
| Autor: | Fransen, Marieke L., Fennis, Bob M., Pruyn, Ad Th. H., Das, Enny |
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| Zdroj: | In Journal of Business Research 2008 61(10):1053-1061 |
| Databáze: | ScienceDirect |
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| Autor: | Fransen, Marieke L., Fennis, Bob M., Pruyn, Ad Th. H., Das, Enny |
|---|---|
| Zdroj: | In Journal of Business Research 2008 61(10):1053-1061 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect