Targeting and timing promotional activities: An agent-based model for the takeoff of new products
| Autor: | Delre, S.A., Jager, W., Bijmolt, T.H.A., Janssen, M.A. |
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| Zdroj: | In Journal of Business Research 2007 60(8):826-835 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect