The effects of appropriateness of service contact personnel dress on customer expectations of service quality and purchase intention: The moderating influences of involvement and gender
| Autor: | Shao, Chris Y., Baker, Julie A. *, Wagner, Judy |
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| Zdroj: | In Journal of Business Research 2004 57(10):1164-1176 |
| Databáze: | ScienceDirect |
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