Experimental study on the effect of adopting humanized and non-humanized chatbots on the factors measure the intensity of the user's perceived trust in the Yellow September campaign

Autor: Pinochet, Luis Hernan Contreras, de Gois, Fernanda Silva, Pardim, Vanessa Itacaramby, Onusic, Luciana Massaro
Zdroj: In Technological Forecasting & Social Change July 2024 204
Databáze: ScienceDirect