The future of TV-shopping: predicting user purchase intention through an extended technology acceptance model
| Autor: | Rodríguez-López, María Eugenia, Higueras-Castillo, Elena, Rojas-Lamorena, Álvaro J., Alcántara-Pilar, Juan Miguel |
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| Zdroj: | In Technological Forecasting & Social Change January 2024 198 |
| Databáze: | ScienceDirect |
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