Technology-enabled personalization: Impact of smart technology choice on consumer shopping behavior
| Autor: | Riegger, Anne-Sophie, Merfeld, Katrin, Klein, Jan F., Henkel, Sven |
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| Zdroj: | In Technological Forecasting & Social Change August 2022 181 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect