Word of mouth and digitalization in small retailers: Tradition, authenticity, and change
| Autor: | Cuesta-Valiño, Pedro, Gutiérrez-Rodríguez, Pablo, García-Henche, Blanca |
|---|---|
| Zdroj: | In Technological Forecasting & Social Change February 2022 175 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect