A social CRM analytic framework for improving customer retention, acquisition, and conversion
| Autor: | Lamrhari, Soumaya, Ghazi, Hamid El, Oubrich, Mourad, Faker, Abdellatif El |
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| Zdroj: | In Technological Forecasting & Social Change January 2022 174 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect