Impacts of influencer attributes on purchase intentions in social media influencer marketing: Mediating roles of characterizations
| Autor: | Masuda, Hisashi, Han, Spring H., Lee, Jungwoo |
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| Zdroj: | In Technological Forecasting & Social Change January 2022 174 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect