The consumer decision journey: A literature review of the foundational models and theories and a future perspective
| Autor: | Santos, Susana, Gonçalves, Helena Martins |
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| Zdroj: | In Technological Forecasting & Social Change December 2021 173 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect