The digital transformation of business. Towards the datafication of the relationship with customers
| Autor: | Fernández-Rovira, Cristina, Álvarez Valdés, Jesús, Molleví, Gemma, Nicolas-Sans, Ruben |
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| Zdroj: | In Technological Forecasting & Social Change January 2021 162 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect