The process of making the business case for technology: A sales and marketing perspective for technologists
| Autor: | Probert, D., Dissel, M., Farrukh, C., Mortara, L., Thorn, V., Phaal, R. |
|---|---|
| Zdroj: | In Technological Forecasting & Social Change July 2013 80(6):1129-1139 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect