Can I choose my offer? How choice of a promotional offer impacts consumer evaluations and decisions
| Autor: | Mukherjee, Atmadeep, Burton, Scot, Smith, Ronn J., Iyer, Pramod |
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| Zdroj: | In Journal of Retailing December 2024 100(4):549-564 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect