Understanding shoppers’ attention to price information at the point of consideration using in-store ambulatory eye-tracking
| Autor: | Chen, Ming, Burke, Raymond R., Hui, Sam K., Leykin, Alex |
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| Zdroj: | In Journal of Retailing September 2024 100(3):439-455 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect