The effects of benefit-based (vs. attribute-based) product categorizations on mental imagery and purchase behavior
| Autor: | Ghiassaleh, Arezou, Kocher, Bruno, Czellar, Sandor |
|---|---|
| Zdroj: | In Journal of Retailing June 2024 100(2):239-255 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect