Reimagining personalization in the physical store
| Autor: | Scholdra, Thomas P., Wichmann, Julian R.K., Reinartz, Werner J. |
|---|---|
| Zdroj: | In Journal of Retailing December 2023 99(4):563-579 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Scholdra, Thomas P., Wichmann, Julian R.K., Reinartz, Werner J. |
|---|---|
| Zdroj: | In Journal of Retailing December 2023 99(4):563-579 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect