Evaluating strategies for promoting retail mobile channel using a hidden Markov model
| Autor: | Chen, Jialie, Rao, Vithala R. |
|---|---|
| Zdroj: | In Journal of Retailing March 2023 99(1):66-84 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Chen, Jialie, Rao, Vithala R. |
|---|---|
| Zdroj: | In Journal of Retailing March 2023 99(1):66-84 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect