The omnichannel continuum: Integrating online and offline channels along the customer journey
| Autor: | Neslin, Scott A. |
|---|---|
| Zdroj: | In Journal of Retailing March 2022 98(1):111-132 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
| Autor: | Neslin, Scott A. |
|---|---|
| Zdroj: | In Journal of Retailing March 2022 98(1):111-132 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect