Retailer Marketing Communications in the Digital Age: Getting the Right Message to the Right Shopper at the Right Time
| Autor: | Villanova, Daniel, Bodapati, Anand V., Puccinelli, Nancy M., Tsiros, Michael, Goodstein, Ronald C., Kushwaha, Tarun, Suri, Rajneesh, Ho, Henry, Brandon, Renee, Hatfield, Cheryl |
|---|---|
| Zdroj: | In Journal of Retailing March 2021 97(1):116-132 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect