Emerging Market Retail: Transitioning from a Product-Centric to a Customer-Centric Approach
Autor: | Gupta, Shaphali, Ramachandran, Divya |
---|---|
Zdroj: | In Journal of Retailing December 2021 97(4):597-620 |
Databáze: | ScienceDirect |
Externí odkaz: |
Autor: | Gupta, Shaphali, Ramachandran, Divya |
---|---|
Zdroj: | In Journal of Retailing December 2021 97(4):597-620 |
Databáze: | ScienceDirect |
Externí odkaz: |