Valuation of brand equity and retailer growth strategies using real options
| Autor: | Trigeorgis, Lenos, Baldi, Francesco, Katsikeas, Constantine S. |
|---|---|
| Zdroj: | In Journal of Retailing December 2021 97(4):523-544 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Trigeorgis, Lenos, Baldi, Francesco, Katsikeas, Constantine S. |
|---|---|
| Zdroj: | In Journal of Retailing December 2021 97(4):523-544 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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Full Text from ScienceDirect