Capturing Retailers’ Brand and Customer Focus
Autor: | Han, Simeng, Reinartz, Werner, Skiera, Bernd |
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Zdroj: | In Journal of Retailing December 2021 97(4):582-596 |
Databáze: | ScienceDirect |
Externí odkaz: |
Autor: | Han, Simeng, Reinartz, Werner, Skiera, Bernd |
---|---|
Zdroj: | In Journal of Retailing December 2021 97(4):582-596 |
Databáze: | ScienceDirect |
Externí odkaz: |