Insight is power: Understanding the terms of the consumer-firm data exchange
| Autor: | Krafft, Manfred, Kumar, V., Harmeling, Colleen, Singh, Siddharth, Zhu, Ting, Chen, Jialie, Duncan, Tom, Fortin, Whitney, Rosa, Erin |
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| Zdroj: | In Journal of Retailing March 2021 97(1):133-149 |
| Databáze: | ScienceDirect |
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