Customers’ Willingness to Disclose Personal Information throughout the Customer Purchase Journey in Retailing: The Role of Perceived Warmth
| Autor: | Aiello, Gaetano, Donvito, Raffaele, Acuti, Diletta, Grazzini, Laura, Mazzoli, Valentina, Vannucci, Virginia, Viglia, Giampaolo |
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| Zdroj: | In Journal of Retailing December 2020 96(4):490-506 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect