Premiums Paid for What You Believe In: The Interactive Roles of Price Promotion and Cause Involvement on Consumer Response
| Autor: | Kim, Claire Heeryung, Han, Eunjoo |
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| Zdroj: | In Journal of Retailing June 2020 96(2):235-250 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect