Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons

Autor:	Desmichel, Perrine, Kocher, Bruno
Zdroj:	In Journal of Retailing June 2020 96(2):203-219
Databáze:	ScienceDirect
Externí odkaz:	Zobrazit plný text záznamu Full Text from ScienceDirect