Luxury Single- versus Multi-Brand Stores: The Effect of Consumers’ Hedonic Goals on Brand Comparisons
Autor: | Desmichel, Perrine, Kocher, Bruno |
---|---|
Zdroj: | In Journal of Retailing June 2020 96(2):203-219 |
Databáze: | ScienceDirect |
Externí odkaz: |
Autor: | Desmichel, Perrine, Kocher, Bruno |
---|---|
Zdroj: | In Journal of Retailing June 2020 96(2):203-219 |
Databáze: | ScienceDirect |
Externí odkaz: |