New Hidden Persuaders: An Investigation of Attribute-Level Anchoring Effects of Product Recommendations
| Autor: | Köcher, Sören, Jugovac, Michael, Jannach, Dietmar, Holzmüller, Hartmut H. |
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| Zdroj: | In Journal of Retailing March 2019 95(1):24-41 |
| Databáze: | ScienceDirect |
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