Antecedents and Consequences of Customer Satisfaction: Do They Differ Across Online and Offline Purchases?

Autor: Hult, G. Tomas M., Sharma, Pratyush Nidhi, Morgeson, Forrest V., III, Zhang, Yufei
Zdroj: In Journal of Retailing March 2019 95(1):10-23
Databáze: ScienceDirect