The Case for Compatibility: Product Attitudes and Purchase Intentions for Upper versus Lowercase Brand Names
| Autor: | Wen, Na, Lurie, Nicholas H. |
|---|---|
| Zdroj: | In Journal of Retailing December 2018 94(4):393-407 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Wen, Na, Lurie, Nicholas H. |
|---|---|
| Zdroj: | In Journal of Retailing December 2018 94(4):393-407 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect