Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
| Autor: | Ailawadi, Kusum L., Farris, Paul W. |
|---|---|
| Zdroj: | In Journal of Retailing March 2017 93(1):120-135 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Ailawadi, Kusum L., Farris, Paul W. |
|---|---|
| Zdroj: | In Journal of Retailing March 2017 93(1):120-135 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect