Managing Multi- and Omni-Channel Distribution: Metrics and Research Directions
Autor: | Ailawadi, Kusum L., Farris, Paul W. |
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Zdroj: | In Journal of Retailing March 2017 93(1):120-135 |
Databáze: | ScienceDirect |
Externí odkaz: |
Autor: | Ailawadi, Kusum L., Farris, Paul W. |
---|---|
Zdroj: | In Journal of Retailing March 2017 93(1):120-135 |
Databáze: | ScienceDirect |
Externí odkaz: |