Regular Price $299; Pre-order Price $199: Price Promotion for a Pre-ordered Product and the Moderating Role of Temporal Orientation
| Autor: | Mukherjee, Amaradri, Jha, Subhash, Smith, Ronn J. |
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| Zdroj: | In Journal of Retailing June 2017 93(2):201-211 |
| Databáze: | ScienceDirect |
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Full Text from ScienceDirect