Integrating Bricks with Clicks: Retailer-Level and Channel-Level Outcomes of Online–Offline Channel Integration
| Autor: | Herhausen, Dennis, Binder, Jochen, Schoegel, Marcus, Herrmann, Andreas |
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| Zdroj: | In Journal of Retailing June 2015 91(2):309-325 |
| Databáze: | ScienceDirect |
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