Why Are Themed Brandstores So Powerful? Retail Brand Ideology at American Girl Place
| Autor: | Borghini, Stefania, Diamond, Nina, Kozinets, Robert V., McGrath, Mary Ann, Muñiz, Albert M., Jr., Sherry, John F., Jr. |
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| Zdroj: | In Journal of Retailing 2009 85(3):363-375 |
| Databáze: | ScienceDirect |
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