Product form bundling: Implications for marketing digital products
| Autor: | Koukova, Nevena T., Kannan, P.K., Ratchford, Brian T. |
|---|---|
| Zdroj: | In Journal of Retailing 2008 84(2):181-194 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
| Autor: | Koukova, Nevena T., Kannan, P.K., Ratchford, Brian T. |
|---|---|
| Zdroj: | In Journal of Retailing 2008 84(2):181-194 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect