The WOW factor: Creating value through win-back offers to reacquire lost customers
| Autor: | Tokman, Mert, Davis, Lenita M., Lemon, Katherine N. |
|---|---|
| Zdroj: | In Journal of Retailing 2007 83(1):47-64 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Tokman, Mert, Davis, Lenita M., Lemon, Katherine N. |
|---|---|
| Zdroj: | In Journal of Retailing 2007 83(1):47-64 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect