The impact of brand equity and the hedonic level of products on consumer stock-out reactions
| Autor: | Sloot, Laurens M. *, Verhoef, Peter C., Franses, Philip Hans |
|---|---|
| Zdroj: | In Journal of Retailing 2005 81(1):15-34 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
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| Autor: | Sloot, Laurens M. *, Verhoef, Peter C., Franses, Philip Hans |
|---|---|
| Zdroj: | In Journal of Retailing 2005 81(1):15-34 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect