Themed flagship brand stores in the new millennium: theory, practice, prospects
| Autor: | Kozinets, Robert V *, Sherry, John F, DeBerry-Spence, Benet, Duhachek, Adam, Nuttavuthisit, Krittinee, Storm, Diana |
|---|---|
| Zdroj: | In Journal of Retailing 2002 78(1):17-29 |
| Databáze: | ScienceDirect |
| Externí odkaz: |
|
Full Text from ScienceDirect