Customer Relationship Strategies and the Smoothing of Industry-Specific Business Cycles: The Case of the Global Fine Paper Industry
| Autor: | Alajoutsijärvi, Kimmo *, Klint, Mats B., Tikkanen, Henrikki |
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| Zdroj: | In Industrial Marketing Management 2001 30(6):487-497 |
| Databáze: | ScienceDirect |
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